What We Do
Sometimes you need a little help. Sometimes you need a lot. Sometimes you want to scream to the heavens and hope for a miracle.
No problem.
We’re here to help. Scroll down for details and then let’s talk about how we can work together.
Trailers
Nothing makes your show feel real like seeing it in action, even if it’s just a few video clips. Trailers can do a lot of heavy lifting in your efforts to give potential investors and audience members a feel for the aesthetic and energy of your project. Through the use of strategic snippets of performances, animated graphics, and intriguing copy we’ll drive interest with a trailer that serves as a quick overview and intriguing glimpse into the potential of your project.
Key Art
A critical component of marketing a project, key art is that one magical representative image that gets translated across all mediums of promotion and becomes the icon for your show. We create custom images that incorporate the story, tone, and overall feel of your show
Teaser Trailers
Sometimes you’ve got a lot to say but nothing to show. That’s what teaser trailers are for. Bite-sized videos that are evocative of your show’s premise and vibe through the use of graphics, voiceover, production stills, and even stock photography. Teasers can get your idea across in a way that leaves viewers wanting more.
Interview Videos
Hearing directly from the creative team and key players in a project can really help market your project. If it’s done right. Good sound, effective lighting, smart preparation, and focused direction along with efficient editing and graphics can create a powerful tool for raising awareness and interest. We work with theatermakers to ensure their interview production values are as high as possible through the use of best practices we’ve developed.
Loglines
The elevator pitch is notoriously one of the most troublesome pieces to write. How much is too much? Not enough? Just right? A logline that’s overly long, too vague, or just meandering is one of the biggest complaints producers have. We’ll craft a logline that you can deliver before your elevator hits the third floor. No one wants to hear a bad logline. But if you’re pitch is just right, everyone will want to hear more about your show.
Web Sites
You’ve got your marketing materials but where do they live? Well, how about the first place potential audience and investors will look – your site. We’ll create a comprehensive site that organizes everything in an easy-to-navigate site that presents an enticing overview of your project.
Presentation Decks
A pitch deck has to power to sell your show to the highest bidder or put everyone in the room to sleep. When you’re ready to present your show to investors, we’ll make sure your deck is a compelling (and tightly edited) work of art and your audience isn’t just awake but interested and paying very close attention.
Story Structure
Story structure is one of the most critical elements of your show. You can have all the beautiful music, elegant lyrics, and interesting characters you want, but if your structure is off, you’ll lose your audience’s interest. We’ll take a look at your structure through the lens of those who have studied story the closest – Aristotle, Campbell, Vogner, and Snyder – and advise you on how to rearrange, retool, and rewrite your story to be bulletproof.
Merchandise
Stickers, t-shirts, posters, tchatchkes. They can’t hurt. We’ll design fun but relevant merch to help market your show (and maybe even raise some money!).
Social Content
We’ll translate your key art and content into social content for all appropriate channels. Social content is one of the most effective (cheap) means of spreading the word about your play.
Zoom Production/Live Streaming
We don’t do it but we’ve got partners who are experts. Happy to make an introduction. Just let us know.